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Most generated revenue through a subscription model – typically members will sign up for free, but be charged if they would like to connect to someone’s profile.

Others are entirely free to join and use, but make money through advertising – though this model’s popularity is waning due to the lack of reliability of cashflow.

Some sites also offer extra services, such as buying real and virtual gifts to send your paramour, more in-depth background checks and real-world networking events to boost the coffers.

It’s also interesting to note that the split of male to female members on most of the sites is around the mark, and the number of older daters (those from 50 years of age and up) has become a real growth market.

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Last modified 13-Nov-2016 14:49