We've pretty much gotten used to it, and it didn't hit me that this might be new to sociology until Elizabeth clued me in." Sociology's standard models don't fully cover the kind of granular data Bruch obtained from the online dating website.
When you’re online dating, why do you swipe left on one person and swipe right on another?
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And because most dating sites ask users to give consent for their data to be used for research purposes, this online courting has played out like an enormous social science experiment, recording people's moment-by-moment interactions and judgments.
A team led by Elizabeth Bruch, a sociologist at the University of Michigan, Ann Arbor, tapped into this torrent of dating data.
Adams has since been invited to several formals in and around Lansing, some of which he plans to attend.
The college junior says the phone calls are “overwhelming,” especially during midterms week.
Adams said it started as a joke, but the resume rapidly gained popularity.