To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
To get some insight into what women go through on these dating websites, I pulled aside one of my family members who I knew had spent some time on these sites looking for her future spouse.
Online dating sites see a big surge of new members signing up at the beginning of the year.
You can enter a room with 100 eligible partners all selected for you, but you won't be attracted to all of them. Check out Anatomy of Love: A Natural History of Mating, Marriage, and Why We Stray, by Helen Fisher.
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.