Tinder really does seem to be everywhere at the moment.
But hailed as the ‘straight Grindr’, the app has caused some confusion amongst its users, who can’t seem to decide whether it’s intended to find them a one-night stand or a long-term love. ’ and the no-doubt sarcastic: ‘No, I’m looking for a wife.’ Although there was the odd more gentlemanly response (‘I don’t know, I’m just finding my feet on here…’) it soon became clear that the vast proportion of the men I asked were on Tinder to find that casual set-up that so often eludes them on traditional dating websites – and indeed in non-virtual dating. I have one male friend in search of a serious girlfriend who returned to Guardian Soulmates after a quick flirtation on Tinder because he felt the girls on there weren’t serious enough about having a relationship.
The most common response went along the lines of: ‘Maybe, but I’m not on here for that’. Its tagline ‘Discover those around you’ is much more oblique than Grindr’s mission statement ‘Find gay, bi and curious guys near you’, which seems to set out the state of play in quite clear terms.
But perhaps both apps and their taglines have adapted to their client-base.
" A recent study of how social networks lead college students to define, perceive, and participate in “hooking up” showed that while everybody is talking about it, no one is exactly sure what it means.